New Dealership Coming in 2022


New Dealership 2022
In July 2022 Mercedes-Benz North Shore will relocate to a brand-new purpose-built facility located on Fred Thomas Drive in Takapuna.

This Dealership will be the first and only one of its kind in New Zealand, built to a new style of Mercedes-Benz architecture known as MAR2020.

Our new home is based on a total site area of 9,924 sqm. The Dealership features a ground floor area of 2,578 sqm which includes a 10 vehicle Mercedes-Benz Showroom and a Service Department, housing 18 hoists. The 575 sqm mezzanine floor will be a real feature and house New Zealand’s largest AMG Performance Centre. A glass vehicle elevator in the middle of the building will be a centre piece that lifts the Mercedes-AMG vehicles to the mezzanine floor. The total Dealership building size is 3,153sqm.

We spoke to Lance Bennett the General Manager of Mercedes-Benz New Zealand about the new North Shore Dealership, he said,

"With MAR2020, Mercedes-Benz is defining a new Brand Appearance at the retail level, helping the business to keep pace with the digital revolution and changing customer behaviour. We know that for most customers, their purchase journey begins online and this concept will provide a seamless online to the offline transition with strong integration of digital elements and technology. This new retail identity will ignite consumers’ excitement and connection with the Brand, creating long-lasting memories through emotionally impactful experiences. This will be the first of its kind in New Zealand and we are looking forward to Craig and his team welcoming customers in next year."

Bren Morrison, the developments Consulting Principal from Warren & Mahoney Architects, who has been involved in the project from very early on says,

"The relocation of Mercedes-Benz North Shore into a new building designed to the latest Mercedes-Benz international design standards will create a significant landmark in Fred Thomas Drive and Auckland’s North Shore in particular."

Craig Innes, our Managing Director says that fellow Director’s Bruce Miles, Murray Cleland, and himself have taken inspiration from the best Dealerships around the world when working on this concept. He adds,

"We have had many trips to not only view the best facilities but also the processes that are used in them. We believe that brand is important to the retail experience and Mercedes-Benz is one of the worlds strongest brands. We will bring this to life at physical touchpoints in our new Dealership."

The team from Mercedes-Benz North Shore look forward to welcoming you into our new Fred Thomas Drive Dealership next year.